See All the Stunning New Marvel, Star Wars & G.I. Joe Figures Revealed at SDCC 2025

Hasbro revealed a truly epic lineup of new action figures at Comic-Con this weekend. We previously gave you an exclusive first look at the company’s new Marvel Legends Series Spider-Man Electronic Expressive Mask, but that doesn’t even scratch the surface of all the new figures and collectibles teased at Hasbro’s panels.

Read on to see what exactly Hasbro showed at SDCC, from a wealth of new X-Men ’97 toys to fan-favorite Star Wars characters to a crossover between Spider-Man and Magic: The Gathering.

Marvel Legends

This year’s Marvel Legends crop is dominated by X-Men ’97, as Hasbro continues to tap into the enduring popularity of the animated revival series. They’ll be putting out a third wave of figures based on the show, which includes Jubilee, Emma Frost, and Cable. They’ll also be releasing three two-pack sets focused on alternate costumes introduced in the show.

Hasbro is also releasing a set of figures aimed at capitalizing on the Spider-Man/Magic: The Gathering crossover. Each figure comes packaged with an exclusive Magic card (though note that they aren’t approved for official tournament play).

In addition to the aforementioned Spider-Man mask, Hasbro is also releasing a replica of Hugh Jackman’s mask from Deadpool & Wolverine. You can get an even closer look at that collectible in the video below:

Star Wars: The Black Series & The Vintage Collection

Hasbro revealed a number of new additions to both the 6-inch Black Series line and 3.75-inch Vintage Collection line. We’re pleased to see Qimir/The Stranger from The Acolyte finally getting the figure he deserves. There are also several intriguing new two-packs in this lineup, including Darth Sidious and Mace Windu, Anakin Skywalker and Captain Rex, and Darth Vader and Luke Skywalker.

Probably the biggest news on the Star Wars front, however, involved the reveal of the next HasLab crowdfunded project. This time, Hasbro is releasing a Clone Wars-inspired LAAT/I Gunship for The Vintage Collection. It’s very pricey at $449.99, but defintiely very cool. The Gunship will come with two Clonetrooper pilots, with the usual stretch goals available that will add additional figures and accessories. The LAAT/I Gunship HasLab campaign will run from July 25 to September 8.

G.I. Joe Classified

As for G.I. Joe, Hasbro is all about the Cold Slither promotion right now. The in-universe hair metal band staffed by Zartan and his Dreadnoks already formed the basis for Hasbro’s SDCC exclusive bundle this year, and there are plenty of other Cold Slither figures and vinyl LPs available.

Hasbro’s other G.I. Joe: Classified reveals included Cobra-La Pythona, Grim Viper, and a Cobra Scorpion and SKRP10N bundle.

In other Comic-Con news, check out our breakdown of exclusive new Tron: Ares footage and find out when Coyote vs. Acme will finally hit theaters.

Jesse is a mild-mannered staff writer for IGN. Allow him to lend a machete to your intellectual thicket by following @jschedeen on BlueSky.