Amazon’s October Prime Day, dubbed Prime Big Deal Days, is here to kick off some pre-Black Friday shopping deals with some bargains that are as big as those in the US. Across tech, home, and gaming, the discounts are seriously impressive this year.

To take out some of the work scrolling through product categories on your end, we’ve hunted down the ten standout offers that are genuinely worth your time and Prime subscription. Whether you’re upgrading your gadgets or gifting early, these are the best deals you’ll find this week.

You should also know that the first standout deal overall, though, is 2% off your basket when selecting the “FREE No-Rush Delivery” option when going through checkout, taking 2% off any eligible items you’re buying. For example, when buying the below LEGO Game Boy for £49.99, the added No-Rush Discount sliced off an extra £1.10 for a new total of £48.89.

For the rest of the best bargains available amongst Prime Day’s deals so far, take a look at the full list below.

LEGO Super Mario Game Boy Set – Now £49.99 (With Code)

A nostalgia-packed build for Nintendo fans, this near 1:1 LEGO replica of the original Game Boy includes brick-built cartridges for The Legend of Zelda: Link’s Awakening and Super Mario Land. What’s more, the lenticular screens give a playful animated touch once assembled. It’s both a satisfying build and a display-ready showpiece for gaming fans, even more so now that it’s at a lower price.

Apple iPhone 16e (128GB) – Now £494 (Was £549)

Apple’s iPhone 16e brings its A18 chip, Apple Intelligence features, and a 48MP Fusion Camera to the mainstream tier. The 6.1-inch Super Retina XDR display looks fantastic, and battery life has taken a meaningful leap. At £494, this is the lowest price we’ve seen since launching in early 2025 — making it ideal for anyone eyeing premium performance without the Pro-level price tag.

Apple iPad 11-inch (128GB) – Now £284 (Was £329)

Sleek, speedy, and surprisingly affordable this Prime Day, Apple’s 11-inch iPad offers an A16 chip and a Liquid Retina display that’s perfect for Netflix binges or note-taking on the go. The 12MP cameras front and back are excellent, and all-day battery life means it easily pulls double duty for work and play. It’s an easy buy at this price.

Pirates of the Caribbean 1–5 UHD Box Set – Now £54.99

All five films in stunning 4K UHD with Dolby Vision and Blu-ray copies included, this is the ultimate version of Disney’s swashbuckling saga. From The Curse of the Black Pearl to Dead Men Tell No Tales, this collection is a must-have for film collectors or anyone wanting a high-definition dose of adventure.

Apple AirPods 4 with Active Noise Cancellation – Now £149 (Was £169)

Yet another solid Prime Day deal for Apple products, the newest AirPods 4 are a noticeable upgrade, finally adding Adaptive Audio and effective Active Noise Cancellation. They also come with a USB-C case and support for wireless charging. Whether you’re travelling or working from home, they deliver rich sound and a comfortable fit.

Apple rarely directly discounts new models this soon, so we recommended grabbing these before they bounce back.

Meta Quest 3S (256GB) – Now £299.99 (Was £379.99)

Meta’s all-in-one headset continues to push affordable VR and mixed reality into the mainstream. The 3S doubles your storage and includes a three-month trial of Meta Horizon+, giving you access to a decent selection of games — including the brilliant Batman: Arkham Shadow.

It’s perfect for fitness apps, gaming, or virtual cinema nights, and you can even multitask with browser windows and messaging in VR. A huge £80 saving on the newest headset.

Amazon Fire TV Stick 4K (Newest Gen) – Now £25.99 (Was £59.99)

A Prime Day deal perfect for streaming addicts, this latest Fire TV Stick 4K adds Wi-Fi 6 support, Dolby Vision, HDR10+, and Dolby Atmos — all for under £26. It’s faster, smoother, and lets you stream 4K content from every major service, including Netflix, Disney+, Amazon Prime Video, Paramount+, and much more.

Pair it with the Alexa Voice Remote to launch shows with a quick command. Easily one of the event’s best-value tech deals.

Ninja Foodi Dual Zone 7.6L Air Fryer – Now £119 (Was £218.99)

Ninja’s bestselling air fryer gets a massive 46% discount this Prime Day. The dual drawers let you cook mains and sides at the same time, whilst six functions; Air Fry, Max Crisp, Roast, Bake, Reheat, and Dehydrate; cover almost any meal. It’s large enough for families and easy to clean thanks to its non-stick, dishwasher-safe baskets.

Oral-B iO3 Electric Toothbrush – Now £54.99 (Was £160)

For healthier gums in a week, the Oral-B iO3 offers pro-grade brushing at a fraction of the cost. It features pressure sensors, multiple cleaning modes, and a travel case, with a sleek matte-black finish that looks far more premium than the price suggests.

A massive 66% discount makes this one of the event’s biggest personal-care steals.

UGREEN 145W USB-C Charger – Now £59.99 (Was £89.99)

Charge everything from your MacBook to your Nintendo Switch 2 at once with UGREEN’s 145W GaN charger. It features multiple USB-C ports, smart power distribution, and a compact design that’s ideal for travel. Reliable and powerful, it’s a future-proof pick for anyone juggling multiple devices daily.

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